How to choose the best gsm for printing

Paper Weight: What’s It For?

Paper weight doesn’t determine print quality—but it’s crucial when deciding what the print will be used for. Lightweight paper works well for everyday use like photocopying or office documents, while heavier paper adds impact for marketing materials such as brochures, booklets, and posters.

Paper Finish: Why It Matters

Your chosen finish can make or break a design. It affects how your print looks and feels:

• Silk: Easy to read—great for text-heavy prints.
• Gloss: Makes colours pop—ideal for photo-based or visual-led materials.
• Uncoated: Rougher surface - choose this if you want to write on the page

Choosing the Right Paper Weight

Here’s a quick guide to help match the paper weight to your project:

90 gsm
Light, budget-friendly, and easy to handle.
Best for: Flyers and basic booklets where low cost and wide reach matter.
135 gsm
Slightly sturdier but still flexible. Less prone to crumpling.
Best for: Leaflets or handouts at trade shows and events—easy to fold and pocket.
170 gsm
Has a premium feel without being bulky.
Best for: Business brochures and polished materials for events like conferences.
250 gsm
Thicker and more robust—adds presence.
Best for: Retail menus, posters, or booklet covers that need a longer life.
300 gsm
Heavy-duty and long-lasting. Difficult to bend.
Best for: High-end prints, marketing packs, and covers that need durability and impact.

Final Thoughts

When it comes to paper, think about how the piece will be used and what impression you want to make. Choose your weight based on function, and your finish based on style. The right combination will make your design look as good in print as it did on screen.
Need help choosing between matte or gloss—or want to see paper samples? We would be glad to help you decide!