Choosing the Right Flyer Size for Your Brand

Flyers remain one of the most popular and versatile print products across the globe. Whether you're promoting an event, launching a product, or simply spreading the word about your business, flyers offer a cost-effective and impactful way to get noticed.

But with so many sizes available, how do you choose the right one for your needs? In this guide, we’ll walk you through the most common flyer sizes and their best uses—so you can make an informed decision that suits your brand perfectly.

Flyer Sizes Explained

Here’s a breakdown of the most popular flyer formats, including standard A-sizes and square or elongated options:

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  A7 - Best for small handouts at events; fits easily in pockets or wallets 
• A6 - Compact yet spacious enough for more text or imagery
• A5 - Most popular size; ideal for general promotions and event flyers
• A4 - Standard paper size; great for detailed content or large visuals
• A3 - Largest flyer size; perfect for posters or image-heavy designs
• Small Square - Eye-catching and compact; ideal for creative, pocket-sized promotions 
• Medium Square - Similar width to A5; a balanced option for stylish, modern designs
• Large Square - Bold and impactful; similar width to A4 but with a square format
• DL - Bold and impactful; similar width to A4 but with a square format
• A Long - Slim and elegant; suitable for bookmarks or narrow inserts
• X Long - Tall and narrow; half the width of A4, ideal for unique layouts

Don’t Forget Bleed and Margins

When designing your flyer, it’s essential to include bleed and margin areas. Bleed ensures that your design extends beyond the trim edge, preventing white borders after cutting. Margins keep important text and images safely away from the edge, so nothing vital gets trimmed off.

If you have any questions,or would like some free samples we’re always happy to help!

Designing with Free Online Tools

You don’t need to be a professional designer to create stunning flyers. Platforms like Canva offer free templates that you can customise with your own text, images, and branding. Simply choose a layout that suits your message and make it your own.

Ready to Choose?

We hope this guide has helped you find the perfect flyer size for your campaign. If you’re still unsure or need tailored advice, our team is always happy to help—just get in touch or visit our flyer page!