VAT on printing
At YouLovePrint, we provide an extensive selection of print products. While most of these are subject to VAT (Value-Added Tax), there are exceptions. VAT is applied only to eligible products. YouLovePrint reserves the right to apply VAT as required following a review by our team.
VAT exempt products
Below you'll find a list of all YouLovePrint products currently exempt from VAT. Keep in mind that there may be exceptions to this list, so it's important to review your checkout before sending your job to print. The VAT status of a product will be determined after our team reviews your artwork.
- Hardback books
- Paperback books
- Layflat books
- Brochures
- Booklets
- Magazines
- Catalogues
- Comic books
- Zines
- Flyers
- Folded leaflets

VAT products
Typically, VAT is charged on printed products that are intended to be written on, or if they're a specific size.
Here are many items from YouLovePrint that are not exempt from VAT:
- Buisness cards
- Letterheads
- Compliment slips
- Envalopes
- Postcards
- Greetings cards
- Calendars
- Posters
- Art prints
- Giclee prints

Exceptions
VAT is typically charged on any printed product intended for writing or drawing on.
This means any type of booklet, such as brochures, catalogues, magazines, zines, or comic books that have spaces designated for writing, drawing, or colouring will suddenly become subject to VAT, when previously they were not. This also applies to comic books featuring sketch covers.
If you're printing booklets or books intended for use as diaries, journals, or notepads, these items will also attract VAT.
Other Exceptions:
- Children's activity books are exempt from VAT, despite being designed for writing or drawing.
- However, advanced colouring books intended for adults are not VAT-exempt.
- Leaflets and flyers larger than A4 size are subject to VAT, as any printed item as large as a poster is treated similarly under VAT rules.
- If over 25% of a leaflet or flyer is designed to be written or drawn on, it loses its VAT exemption. For instance, a 4-sided folded leaflet with one side as a form makes up 25% of the design and thus, is not exempt. However, a 6-sided leaflet with one form side represents only 16.67% and remains exempt.
The VAT status of a product may require an artwork review by the YouLovePrint team. If you have questions about VAT before ordering, feel free to contact us.
Even small variations, like the size of the product, can influence its VAT status, regardless of the design being the same.

VAT on delivery
If your shopping basket includes products that are VAT-exempt alongside those that aren't, we'll ensure no VAT is charged on the exempt items. The other products will incur the usual VAT charges. Please note, VAT will still apply to the total delivery cost.

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