VAT on printing

At Mixam, we offer an incredible range of print products. Most require us to charge VAT (Value-Added Tax), however some products are exempt. VAT is only added to applicable products. Mixam reserves the right to add VAT if deemed necessary after review by the Mixam team.

VAT exempt products

Below you’ll find a list of all Mixam products that are currently exempt from VAT. You should note that there can be exceptions to this list, so please read the Exceptions section carefully. Whether a product is VAT-exempt or not will be subject to review of your artwork by our team.

VAT exempt product categories

  • Casebound books
  • Paperback books
  • Layflat books
  • Brochures
  • Booklets
  • Magazines
  • Catalogues
  • Comic books
  • Zines
  • Flyers
  • Folded leaflets
Hardcover books are among the products that are VAT exempt
Example of a hardcover book

VAT products

Generally, VAT applies to a printed product if it’s intended to be written on, or if it’s of a particular size.

Here are the products we sell that are not exempt from VAT:

  • Business cards
  • Letterheads
  • Compliment slips
  • Envelopes
  • Postcards
  • Greeting cards
  • Calendars
  • Posters
  • Art prints
Business cards are among the products that are not VAT exempt
Several printed business cards


Typically, VAT is applied to any print product that has been created with the intention of being written or drawn on.

This means any booklet type product, like brochures, catalogues, magazines, zines, or comic books that include forms, lines, or pages with space to be written on, drawn on, or coloured in are NOT exempt from VAT. This includes comic books with variant sketch covers.

Similarly, if you use a booklet or book print order to create a diary, journal, or notepad product, your print order will not be VAT-exempt.

Other exceptions

  • Children’s activity books, even if they are designed to be written or drawn on, are exempt from VAT.
  • Advanced colouring books intended for adults are NOT exempt from VAT
  • Leaflets and flyers larger than a4 size are subject to VAT. This is because posters are not exempt from VAT, and any leaflets or flyers as large as a poster are treated for tax purposes in the same way as a poster.

If more than 25% of a leaflet or flyer consists of a form or other design intended to be written or drawn on, however, the product is no longer exempt from VAT

For example: you could create a 4-sided folded leaflet, with one of the sides consisting of a form.
That is 25% of the leaflet, so it’s no longer exempt from VAT. But if you created a 6 sided folded leaflet with one side consisting of a form, that’s only 16.67% of the leaflet, so it would be exempt from VAT.

Whether a product is VAT exempt or not will be subject to sight review of the artwork by the experts on the Mixam team. If you have any questions about VAT ahead of placing your order, please contact us.

Small differences like product size can affect the VAT status, even if the design is the same.

An A3 flyer and an A4 flyer with the same artwork

VAT on delivery

If your shopping basket contains some products with VAT and some without, we will not charge VAT on the VAT-exempt products. The other items will be charged as normal. However, VAT will be applied to the combined delivery price.

Delivery vehicles
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