Now that the coronavirus pandemic is seemingly behind us, the world is slowly but surely returning to some semblance of normality.
And, with that, many businesses around the globe are now starting to think about networking again, finally having the opportunity to attend more conferences, symposiums and events, and – ultimately – attract new clients through their doors.
But, before you rush back to these events, it’s important to be prepared in advance, with an arsenal of marketing materials at your disposal to help you stand out.
In this article, we are going to prioritise the importance of the business card in particular – a small rectangular piece of card that has helped cement a number of business relationships for decades and decades.
So, with this in mind, join us as we run through some of the key things your business card will need to have on it in order to make a lasting impression, highlighting what you should and shouldn’t do when designing one for yourself.
Do: Feature Your Logo
Your logo offers a visual representation of who you are, what your company does and what you stand for. It should also be eye-catching, epitomise your business values and act as a trustworthy keepsake for your customers and clients to remember you by.
Therefore, whether it be a symbol, written name or monogram, your logo should take priority in the design of your business card, being strategically situated at the centre of the front side to draw the eye as much as possible.
Don’t: Use low-resolution images
While on the topic of your logo, it’s imperative to only use images that are of a sufficient resolution to print. The last thing you will want, after all, is to hand out business cards that are fuzzy or with colours that don’t look quite right.
As such, from the social media logos to your actual business logo, make sure every image you use on your business is high-quality and high resolution. Otherwise, you could end up looking more unprofessional than intended.
Do: Include relevant details
When designing a business card, it can be easy to pack it full of information. Whether it be your name, job title, job role, website, social media sites, email address, phone number or company motto, with so much information to fit into only a small space, it’s imperative to prioritise.
Therefore, only include company details that are actually relevant to your business and what you are looking to achieve from passing out your business cards at networking events. Otherwise, it will fail to get any of the benefits you’d expect from using it.
Don’t: Choose the wrong font
The right font can make or break your business card, so try a few different options before deciding on which one is right for you.
While fonts like Comic Sans and Times New Roman may be incredibly popular, opting for a more professional, clear and easy-to-read font could help make your business card a lot more eye catching and easy for customers or clients to act upon.
Designing the ideal business card can be a lot easier said than done. But, by following the hints and tips listed above, you can do exactly that.