Starting your own business can be one of the most exciting decisions you ever make, offering you an opportunity to shape your own destiny and do things your way.
However, as exciting as it may be, without customers flocking to your website or utilising your services, you won’t get very far.
With this in mind, we thought we’d compile a brief guide outlining how to attract more customers to your website.
Whatever your industry may be and whoever your target client is, there are several must-dos when starting a business. Let’s find out exactly what these are.
1. Build A Website
OK, let’s start with one of the more obvious things you should do: build a website.
Thanks to the rise of technology over the years, the world is a lot more interconnected than ever before – from the smartphone you use to the thermostat that controls your home’s heating.
With that, more and more people are turning to online resources when it comes to needing a service or sourcing information. Therefore, you need to ensure your website is available as a resource for potential customers to see and utilise.
2. Market Your Website
Once you’ve built your website, you’re going to need to market it.
To do this effectively, it’s important to get clued up on some of the key digital marketing techniques.
Whether it be paid search campaigns, social media advertising, link building or search engine optimisation (SEO) techniques, there are a number of highly effective ways to increase your website’s search ranking which – in turn – will get it seen by more people.
3. Advertise Locally
While the world may be gradually becoming more and more digital, it’s important to consider the traditional print media advertising methods as well.
Posters, flyers and leaflets are all valuable resources to think about investing in when trying to get your business’ name out there, showcasing your logo, social media handles and any potential incentives with ease.
Plus, to go one step further, business cards can help set a great first impression during any networking events you decide to attend.
4. Use Social Media
In essence, social media has become the best friend of many businesses throughout the recent coronavirus pandemic.
Keeping consumers engaged is vita, after all, and what better way is there to exactly that than through your business’ various social media platforms.
Put yourself in the shoes of your target consumer and think about how to ensure your business is at the top of their newsfeed.
Whether it be through a blog campaign, details of an upcoming sale or a competition of some kind, relevant content will keep existing customers engaged and encourage new customers to see what all the fuss is about.
5. Team Up With Other Businesses
While the business landscape may largely be seen as incredibly competitive, by working together with other companies, you could actually help your business get seen by more people.
Whether it be through an advertorial in a specialist magazine, offering sponsorship to a local football team or receiving funding for a company graduate scheme, there are several excellent ways to network with other companies.
This, in turn, could not only greatly enhance your exposure but it could also improve how potential customers perceive you. It all comes down to trust, after all. So, the more trustworthy you can come across, the better.
Standing out as a start-up business may seem scary on the face of it but, with the right level of motivation, it doesn’t have to be.
By thinking your decisions through carefully and investing in the right forms of marketing, you could not only see more customers coming through your doors but an increased number of conversions as well.
Here at YouLovePrint, we are experts in a wide range of digital printing services. For any help with the design, development or delivery of your business’ print marketing materials, please do not hesitate to get in touch.