Running a successful business is all about standing out from the crowd, grabbing people’s attention and firmly planting yourself in the mind of the consumer.
However, doing this tends to be a lot easier said than done and – in light of the pandemic – finding new ways to target your advertising campaigns is now more important than ever.
From digitally-focused efforts like SEO, social media advertising and link building to more traditional means like flyers, word-of-mouth and magazine adverts, one of the best ways to get your business seen and heard by more people is through posters.
Big, eye-catching and incredibly engaging – when used in the right way, posters can significantly help draw consumers in and implant your company’s message into their brain.
But the key words here are ‘the right way’ – so, how exactly do you go about nailing your poster design?
Well, that’s what we’re here to discuss in this blog post. Read on, and we’ll tell you all you need to know.
Make Sure It’s Readable
Put simply, you want your poster to stand out, so it needs to be readable from a distance.
Don’t put the onus on the consumer to have to walk up and read your poster for themselves. Instead, design your poster in such a way – and with an appropriate font size – so they can get the gist of your message from further away.
While you don’t need to do this with all the text you use, your headline should be clear, bold and engage the consumer into wanting to find out more.
Consider The Location
Where you decide to hang your poster can make a big difference to who actually sees it and how it’s perceived.
If you know it’s going to be hanging on a green wall, for instance, it could be worth changing the colours you use in the poster to create a contrasting colour scheme.
The last thing you want, after all, is to have a poster that looks garish or makes the consumer feel uncomfortable looking at.
Make It Stand Out
While it may sound obvious, if your poster isn’t engaging, nobody will look at it. Therefore, you need to make sure it stands out as much as possible.
Whether it be through a large image, a unique colour scheme, a fun font or some form of graphic design element, there are a number of great ways to make your poster pop and grab the attention of passers-by.
You just need to think about the message you’re trying to convey – once you know this, come up with a few creative ideas and conduct some preliminary market research to see what actually works.
Here at YouLovePrint, we are a digital printing service who take great pride in helping businesses with their print advertising efforts. For further advice or assistance on which products would be best for you, please get in touch with our team – we’d be more than happy to answer any questions or queries you might have.