With the lockdown restrictions set to gradually become lifted over the coming months, now is the ideal time to think about designing and developing your print marketing stratdegy for post-pandemic life.
Whether you’re a start-up, SME or huge global conglomerate, the coronavirus pandemic has created an atmosphere of uncertainty around the globe, so it’s important to know what you’re doing once consumers are allowed out and about again.
So, with this in mind, we thought we’d compile a brief guide outlining what you should and shouldn’t do when organising your post-pandemic print marketing strategy. Let’s get started.
Renew Your Business Cards
While networking opportunities may have been few and far between during the pandemic, once the world opens up again, the chances are that conferences and networking opportunities will follow suit.
Therefore, it’s important to have well-designed and up to date business cards at your disposal to hand out at such events.
The pandemic will have hit a lot of businesses hard, after all. So, these networking events could represent a great opportunity to reach out to other companies, find new clients and – ultimately – make some more profit for your business.
Update The Office Décor
After spending so long working from home, getting used to the rigmarole of balancing home-schooling with countless Zoom calls, your employees will probably be feeling fairly exhausted and burnt out by the past 12 months.
So, while there are a number of communication-based methods to deal with staff burnout, updating the office décor could also help your staff’s morale when they return to the office.
This, in turn, could also improve their dedication to the cause, helping motivate them to work more effectively in their marketing efforts.
From big neon signs to large art prints there are a several great ways to give both your office and your employees a fresh lease of life.
Invest In Posters & Flyers
Once people are allowed back out on the streets again, they will be able to see, encounter and engage with print marketing materials like posters a lot more easily.
Whether it be a flyer in the shop window or a large poster on the bus stop, you won’t get far in business if consumers don’t know who you are or what you do. So, it’s important to show that to them, using an innovative print marketing approach to draw their eye.
For further advice on how to design your marketing materials with consumer psychology in mind, click here to read our recent blog post.
Utilise Magazine Space
Taking out space to advertise in a magazine can be a great way of getting your business seen by the masses, so it could be worth your time designing an advert ready to send to press once the restrictions are lifted.
Alternatively, why not create your own magazine or leaflet outlining how your business overcame and made it through the pandemic.
This could feature interviews with your staff, testimonials from your clients and relevant statistical data to provide you with another useful tool to utilise when networking.
Here at YouLovePrint, we offer a wide range of digital printing services capable of turning your print marketing ideas into a reality. So, why not put us to the test? Contact our friendly team today to see what we could do for you.